top of page

In-n-Out Campaign

Expanding In-N-Out to International Waters!

Expanding to Canada

Competitors

  • Tim Hortons 2021 - Leading restaurant chain in Canada

    • $8.2 Billion

  • McDonald's

    • $6 Billion

  • A&W

    • Revenue: 330 million USD (2020)

Production

  • Currently in the US In-N-Out has two distribution centers in SoCal and Texas 

  • Both within driving distance of all their locations to guarantee fresh products daily 

  • The new distribution centers in Canada must also be center to the new locations so they can make daily deliveries 

Barrier to Entry

  • Can jeopardize the operating model 

    •   Commitment to fresh products  

  • Competition

  • Brand Loyalty (Tim Horton's, McDonalds, Subway)

  • Expansion Costs - training, new stores, transportation of products

Promotional Mix

Product

Price

Promotion

Place

Made fresh.

Keep Original and Not So Secret Menu and adapt more 'secret' items according to each culture/country.

Follow the low price model in place in the U.S.

Set up billboards and for 'coming soon' arrival of In-N-Out. Digital Marketing such as online ads. Success from pop-ups has already instilled word of mouth promotion. 

Place should reflect the  aesthetic of summer, California, palm trees, etc additionally can have elements according to the country. 

Favorable Attributes:

  • Less Complex Market of Entry

  • Prime location

  • Low Corporate Tax Rate

  • Robust Workforce & Growing Economy

  • Extensive Trade Connections

bottom of page