DoorDash Campaign

Brief

Doordash launched in 2012 as a food delivery service. DoorDash offers on-demand delivery or pickup from restaurants and nearby grocery stores through a user friendly app.

Dash-o-Meter Description: 

• Encourages DoorDash to provide accurate waiting time frames

• Send updates to DoorDash account

  • Ex. “Arrived at the restaurant”, “Order has been picked up”, “On the way to drop-off order”

• Report whether or not order was received late

  • If late, will receive a discount on next order based on exceeded time frame

  • Every 10 minutes it is late, they will receive $2 off their order.

• Ensures that orders are promptly prepared and delivered with care

Target Audience

Age: 18-34 

• Convenience-seeking, tight-scheduled, tech-savvy, big-city residents

Slogan

This slogan aligns with our goal is to build a loyal and happier relationship with our customers by giving them a “sweeter” experience, instead of being bitter after waiting to get their food delivered.

Digital Advertising Campaign

Social Media

Display Ads

Promotional Emails

Media Schedule

Budgeting & Marketing Channels